Question: A New Way to Customize Pitches to Passive Candidates

Recruiting desirable talent is fundamentally bi-directional: candidates sell themselves to companies, and companies sell themselves to candidates. Job-seekers typically make a customized pitch, showing how their abilities meet the specific needs of the company. However, except for executive recruiting, it’s rare for companies to make customized pitches to specific individuals. 

Here’s what a customized pitch to a desirable passive candidate might look like:

  • “We see you have an interest in global work. The projects you’d be working on with us are all global; we can offer experiences you’d be unlikely to get with your current firm.”

  • “We think you’ll like the team you’ll be on. For example, Sue also graduated from MIT with a degree in electrical engineering just two years before you did.”

  • “It will also be a much shorter commute for you than where you are currently working. Our office is close enough that it’s an easy bicycle ride.”

  • “The technical leadership of the company you’d be joining is much stronger than the company you are currently at. They have relatively more experience and more of the leaders have PhDs.”

Now, sure, sourcers can create individual pitches to individual candidates, but that takes a lot of time. This is where technology can step in. For example, one of the companies working on bi-directional recruiting is Stellares.ai. The company claims that thanks to the information now available about the individuals you’d like to hire, the software’s AI can craft a customized story as to why that individual might want to join your company. 

Stellares has experimented with two approaches to gathering data about passive candidates. One is to use the information publicly available on candidates on social media and professional sites such as LinkedIn or GitHub. The other is to ask candidates to provide insight into what they desire in a career via a chatbot...