Question: 2021 Content Trends: What Do Employers and Job Seekers Want to Read about in a Staffing Blog?

2020 was not the year we expected it to be, and there is still some uncertainty moving into 2021. Many employees began working from home entirely throughout the past year, while others lost their jobs altogether. As things continue to change, so will the types of content employers and job seekers want to read about.

When planning your content marketing strategy for the New Year, keep these content trends in mind:

Content Trends for Job Seekers

The process of searching for a job in 2021 is going to be different than it has in the past. Job seekers will be searching for tips on how to stand out in the job market and properly update their resumes. If someone lost their job due to COVID-19, they will want to know how to address that in their resume, cover letter, and job interview.

Another popular topic regarding resumes is making sure they are designed for applicant tracking systems (ATS). As employers continue to use applicant tracking systems, job seekers will need to know what keywords are crucial to have in their resume. Video interviewing is also becoming the new norm, so those unfamiliar with this technology will need to learn skills to put their best foot forward on camera.

Other potential topics to consider:

  • Up to date information on unemployment benefits (especially if they’re extended or increased)

  • Jobs of the future (how the pandemic is reshaping the future of work)

  • Career reinvention (how to succeed in a new line of work)

  • Durable job skills...

Source: The Staffing Stream