Dear Mr. Oblivious,

Thank you for the question. Social media is one of the strongest marketing mediums due to how many people use it globally. In reference to a HubSpot report, an estimated 2.5 billion people are active on social media every day. So if your company is not utilizing this marketing tool for promotional purposes, then you’re missing out on numerous opportunities. Social media is absolutely crucial in today’s world as one can’t go a day without scrolling through Instagram, Facebook, Twitter, etc. According to Sherpa Marketing, it was revealed that individuals followed brands more than celebrities on social media

Instagram is a social networking service platform in where 80% of its users primarily utilize for business efforts. Another interesting fact is that 78% of sellers generate their livelihood by marketing their company on social media. Still, a majority of businesses don’t know the significance of social media marketing. That’s why I’m going to present to you the 10 benefits of utilizing social media marketing:

1) Brand awareness

2) Improving traffic

3) Great rankings and leads

4) Customer satisfaction

5) Brand loyalty growth

6) Developing brand authority

7) Strong market position

8) Becoming a thought leader

9) Increasing sales

10) Promoting content

Read more about it here: 10 Benefits of Social Media Marketing For Your Business